Monthly Archives: June 2022

Top 5 Tips for Retailers to Purchase Wholesale Groceries

Retailers/resellers are the responsible persons for purchasing bulk groceries from wholesale suppliers in large amounts. Purchasing the bulk amount of merchandise is the most effective & important step for the beneficial business. Every retailer knows that they have a huge number of options to get the products in large amounts from various online stores & material stores, with price variations from a variety of suppliers. But before going to purchase wholesale groceries the retailers should remember these five tips.
1. Quality
For every successful business, the first step is providing the good quality products. Whatever the products you’re providing through your store quality is important. So the first thing you would consider from wholesale supplies is quality. For an online store or material store first, go with a sample check, this is good & feel much better while checking the quality of products with your eyes & hands. With this, you can truly analyze the quality of products.
2. Compare Prices
It’s a crucial and important step in wholesale grocery purchase. List out the products what you need for your store, and then check the vendors those who are offering the products. Later on, check the quality if you’re trusting with one brand then compare the prices from multiple suppliers. For a loose buy, you should analyze the price then bid on the products carefully.
3. Minimum Orders
Always check the products & brands that are offered by your competitors, this will give you a clear view what kind of products do we purchase, etc. make a clear view on leftover stocks & store discounts. These analyses will help you a lot. Whatever the products you’re providing through your store keep a rough estimation based on that you would buy the merchandise from wholesale suppliers. With this, you can avoid leftover stock wastage.
4. Stability
Most of the business people prefer material stores for bulk buy this is one of the good options for quality checking & bidding, but a time-consuming process. This is the reason most of the people prefer online shopping even for bulk shopping. When you choose the online shopping you should consider the stability like from how long the site is running, is that store maintaining user-friendly relationships, providing best customer support, easy return policies, etc.
5. Hidden charges
The most terrible & horrible thing in wholesale shopping is shipping, for online shopping, it is the crucial step, try to go with free shipping/very fewer charges providing online vendors. Do they provide Cash on Delivery (COD), any hidden charges, etc should consider. While on traditional store shopping also should consider these charges. In wholesale shopping, one can definitely get products for lowest prices with bidding, but do consider & keep a naked eye on hidden charges.
There are lots of sites that are offering wholesale groceries online as well offline, but consider the Doorstep Kirana wholesale grocery store for bulk shopping. This is the Hyderabad’s largest wholesale grocery supplier. Here one can get groceries, Vegetables, fruits, etc. at reasonable prices with free shipping & COD options. Get the best quotes from retail industry experts with a phone call. Check the quality with sample checking.

What Are the Advantages and Disadvantages of User-Generated Content?

What is User Generated content?

The concept of user-generated content is simple, it includes all the content such as photos, videos, blog post which is posted by the user on website or social media. 93% of the marketers are seeing results in improving brand exposure through influence engagement. UGC is one of the best content marketing technique as this not only influences user engagement but also drop the cost per click of the websites by 50%. It is the automated way to see higher brand engagement, decrease the content creation cost and increase the marketing performance.

What are the Advantages of User Generated Content?

1. It increases engagement, CTR and leads conversions

The best part of the UGC is the authenticity of the content. All the content which is generated is authentic and fresh so, this multiplies the marketing efforts of marketers. UGC has increased the reach of social media campaigns by 50% and it is found that 68% of the people say that user-generated content is generally a good indicator of the quality of a brand or service.

2. Increase the Dwell time and Reduce the Bounce Rate:

Bounce rate is one of the main aspects when it comes to Search Engine Optimization (SEO). It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. By displaying UGC on website, the time spent by the user on the website is increased as the content displayed on website such as product image, user-generated videos attract the visitor and it forces the user to stay on the page for a long time.

3. Save time and money

Marketing is all about promoting your business/brand at a minimum cost with maximum benefits. All the social media campaign take a huge investment of time as well as money, and even though the success is not guaranteed. UGC allows you to save time as well as money because it allows you to leverage your customer’s voice. Also, the content reaches to the targeted audience which means half the job is done. The best way to make social media campaign successful is displaying UGC on big Digital Screen. This will create engagement of the user and build brand trust among users. All the big brands like Apple, KFC, Disney use user-generated content as one of their social media marketing strategy.

But when you find too many positive of one thing, there are some negative aspects also in the hindsight.

Disadvantages:

4. Negative content marketing

It is very easy to feel the burn of UGC as all the content is generated by the users. By allowing to post them on website you are allowing them to present negative perception or opinion of your brand, which is natural as the audience is not predictable and not everyone will like what you sell on your website so one must be prepared for this.

5. Always needs monitoring

When all the users having discussions on your website then there must be one person who is monitoring all the conversation as a healthy conversation may lead to a disaster for your website. This can alter your brand image hence, moderation of the social media content is necessary.

The Best E-Commerce Marketing Calender Plan

Not everyone has a planned up map that they need and in today’s date eCommerce is at its boom and it is projected that it will increase to $4.058 trillion by 2020, which is really a very big number.

So here we have a solid plan making you go through what actually works.

1) Build Up Your Base
Hire up understanding and the right people for your WooCommerce business. Plan according where you want to see your business reach. Build social media profiles, email subscriber list, automation services like MailChimp.

Some plugins that can greatly help you are-

  • For Marketing Automation Management- Hubspot WooCommerce Integration Pro,Mautic WooCommerce Integration.

2) Start Content Marketing

  • Make your content rich and keep track of what your competitors are doing.

  • Try to analyze the industry’s good content.

  • Share your content on social channels.

  • Show them what they can make, not what you have.

  • Use SEO research for blog creation.

3) Social Media Platform

  • Use Social media ROI(use UTM codes, using built-in analytics).

  • Interact with your fans.

  • Use paid options properly to increase your traffic.

4) Attract Customers

  • Use Google Adwords for your ads which can be highly responsive. Correct audience and use of efficient and effective keyword is most important.

  • Eyes take customers to products that look attractive. Use plugins like WooCommerce Gift Card to attract customers through attractive cards.

  • Offering them points for their purchase may do the same. Use Woocommerce points and rewards.

  • to by offering them points and coupon codes.

5) Use Email Marketing

  • Personalize tour emails so that your customers feel valued.

  • Personalize your messages according to their age, location, and industry.

  • Use an influencer marketing campaign.

6) Observe and Learn

Analyse properly the results which you got.

  • Learn from your mistakes.

  • Use Google Analytics(free tool) to analyze your consumers.

Analyse, learn from your mistakes and improve

7) Attract More Traffic
Traffic!! Something that every storekeeper craves for.

  • Offer discounts/coupon using plugins available at WordPress and codecanyon.

  • Use a Free with scheme for your products.

  • Use holidays and festive season to boost up your sales(Black Friday, Thanksgiving, Cyber Monday etc.)

8) Grow Using Affiliate Partnerships

  • Use your main page to create affiliates by providing a section for it.

  • Review before you affiliates.

9) Find Sources That Generate More Traffic

  • Focus on better CPC.

  • Reanalyze your data and look for improvement on your site.

  • Update old adds with good content by taking ideas from those which are doing good.

10) Create A Strategy With Your Teammates
Take help of your teammates to build a fantastic strategy from the results so far because they have been with you from the beginning.

United we stand, divided we fall.

11)Start Some Free Services And Products.

  • Everyone loves free stuff. Start a giveaway.

  • Think of quizzes or contests with free gifts and prizes.

Yay!! thanks for the gift.

Now you can see your traffic spike.

It is an effective and simple way. Obstacles may come, but learn to improve and move up. Thanks for reading

Hope this helps you.

Team

MakeWebBetter

connect@makewebbetter.com

The Rise of the Micro Influencer and How It Changed Influencer Marketing

Influencer marketing and its role in social media is changing – and likely for the better.

Social media continues to be a growing and major game player in influencer marketing and correlating sales. Considering the success of celebrity endorsements through various digital platforms, it is clear that social media and its various celebrity influencers have a huge impact on how and why consumers buy their products. A 2017 insight report conducted by Gartner L2, a business intelligence firm which measures the digital performance of brands, found that on average, 70 percent of labels in various industries had partnerships with influencers on Instagram.

These numbers can’t go unnoticed. They are huge and play a big role in the marketing game – but at what cost?

Think back to famous fashion designer Virgil Abloh’s famous “The Ten” Air Jordan 1 shoe design. You might remember that it gained its mass appeal from an influx of celebrities who promoted the shoes on social media for the world to see. Such noted celebs included Travis Scott, Drake, Bella Hadid, and Naomi Campbell among others. These endorsements drew consumers in, creating mass success through major influencers with millions of followers.

It’s true that influencers have a huge impact on driving sales and producing results. We can see this from the worldwide success of brands like Nike and Adidas, who have famously endorsed the likes of Cristiano Ronaldo, Kanye West, LeBron James, and a whole slew of other world-famous influencers. There’s no sugarcoating the fact that influencers play a huge role in brand success. This is because influencers can connect with people in a way that sparks passion and curiosity – something most brands simply can’t do on their own.

But is there only so much celebrity influencers can do? Are celebrity endorsements always a surefire way to get consumers to convert? As social media and the digital space continue to grow and evolve, it seems that consumers are slowly straying away from the large endorsements so often taken on by celebrities and are looking for something more: meaning.

The marketing and consumer space is an ever-changing and ever-growing wheel of give and take. Endorsing celebrities for specific brands and paying them to promote a product doesn’t work the way it used to. As brands are starting to see, consumers have become privy to celebs who endorse just about anything.

Today, what consumers want is an influencer who they can relate to – an influencer who develops meaningful and authentic relationships with people.

“The [people] that have the most impact are the authentic ones, and the micro influencers tend to be much more authentic than the big celebrities. The consumer today knows that the big names are being paid to wear particular brands, and when you add compensation, it calls into question the authenticity of the endorsement,” says Matt Powell, sports industry analyst at The NPD Group Inc, a market research firm.

Consumers respond well to influencers who relate to them, show that they share the same common interests, and also show that they actually care. When consumers see that authentic connection, they engage with it. This is why influencer marketing is shifting ever more towards influencers with high engagement among their fans.

Sales conversion isn’t always guaranteed with influencer power. What drives conversions and engagement are meaningful interactions which create genuine connections to a brand. These connections engage with people on a deeper level that shows a common interest, drives engagement, and drives exposure. This type of connection goes deeper than just promoting or selling a product, and is usually found among micro influencers with smaller, niche audiences but high engagement. These types of micro influencers connect with consumers on a personal and emotional level: “If you can connect to people emotionally, that’s a consumer for life,” says Barney Waters, president of K-Swiss.

This exact approach can be seen in K-Swiss’ 2017 marketing campaign. The brand uses influencers with niche audiences that have high engagement. “Fame on its own isn’t enough. You’ve got big-name celebrities, but if they don’t have strong social engagement, it doesn’t really matter. It’s like a billboard in a forest. Consumers have a higher expectation. They want to know who you are and what you stand for,” says Waters.

Waters has his own strategy when it comes to influencer marketing, and it’s simple: he wants to connect with consumers on a more relatable and personal level. How so? By creating shoes that relate to and are designed for young professionals. This different approach is one he took in 2017, and is vastly different from other brands.

So yes, it’s a fact: influencer marketing is changing. And today, influencer marketing is shifting towards more meaningful engagements.

Mike Froggatt, the intelligence team director at Gartner L2, states that when a celebrity partners with several different brands, engagement takes a hit. Froggatt also states that micro influencers tend to endorse or engage with a product up to eight more times than mega influencers do. So who is winning here? The micro influencer with the niche audience and heavy engagement, or the influencer with millions of followers but little engagement?

“If you’re looking at Kim Kardashian West or Justin Bieber, they have an enormous audience that’s extremely diverse, where a large chunk of that audience isn’t strongly connected to them. But if you look at these smaller people, they tend to have much more influence over their audience,” says Gil Eyal, CEO of HYPR, an influencer marketing platform. Eyal also states that there seems to be confusion between fame and influence.

“Most of the market is making [a] mistake. They have roster of [people] instead of seeing who is actually going to be effective,” Eyal continues.

Another great example of the growing shift towards micro influencers is world-famous shoe manufacturing company Vans. Vans endorses influencers who have real, authentic connections with the brand.

“We want to continue to ensure that we are keeping true to our consumers and shining a light on the diversity of Vans family members that have an authentic connection to the brand,” says April Vitkus, the senior director of global brand marketing and strategy at Vans. One example of this is Natalie Westling, a skateboarder and model who had been a fan of Vans for a long time before signing an endorsement deal with the company. When the brand approached her for an influencer partnership after learning about her longtime devotion to the shoe company, she was featured in a global campaign to celebrate Sk8-Hi sneakers.

At the end of the day, it all comes down to how a brand is using an influencer to its advantage. Influencer marketing only works if it is used the right way. Whether it be a world-famous name like Kim Kardashian or Taylor Swift, if a brand is not connecting with its audience and resonating with them on an authentic and emotional level, most consumers are likely to see right through it.

It’s time for brands to rethink their influencer marketing strategies and consider what micro influencers can do for the success of a brand – and it all starts with authenticity and engagement.